Jenn Greenhut: How Cancer Started Zero Negative

When I first heard I had stage 4 Triple Negative Breast Cancer, I was in shock. I was never someone who got sick. I've always had a strong my immune system, I'm a freaking yoga teacher, and a heath conscious eater. The fact that I had cancer just didn't make sense. 

Then I was scared. I didn't want to be one of those young people who gets sick and dies. I've always had a feeling I was going to live a very long life, but then, a diagnosis of 4 triple negative cancer, a very rapid moving cancer, came and slapped me in the face.Everything I once believed vanished and went out the window. The universe was just a freak show and there was no rhyme or reason for any of it.  

A couple days later, after setting up my team of doctors, I started to accept the diagnosis and say, "ok, I can beat this. Maybe this is just a sign. A reason to take a step back and to reevaluate my life and how I live it." My attitude about cancer drastically changed, it became a cleanse...a mid life cleanse. When it's all over, I'll have new hair, new boobs, and a new attitude on life.

During the process, I became obsessed with a "LOVE" imprinted handbag, designed by my friend, and now partner, Orit. Although she had just opened a restaurant and was extremely busy, I knew she's always believed in her designs, so I approached her about partnering up with her and using the bag to raise money for cancer research.  

From there, we started from scratch. We found someone who could manufacture our bags and build a brand. Then came the name. I wanted it to be something that was cool in it's own right, but also tied to cancer in some way. In the cancer world, all you want to hear is that you're "cancer free," or, in my case, I've got "no negative" or "ZERO NEGATIVE."

Now, I wait for the bags to arrive, I have finished my 6 rounds of chemo (thank god)! I just had my double mastectomy, where I learned that the chemo killed 100% of my cancer, and I am recovering from surgery. All that's left is 6 weeks of radiation, implants, and selling out our first shipment of bags

Dia Chaimovitz